The rubber-boot is the real whip of beaches of the Indian ocean. It welters everywhere, polluting the environment and being an example of vacationers negligence. Julie Church – scientific researcher and worker of Wildlife Service, decided to start cleaning the coastal zone, and at the same time the production of toys and souvenirs from the old rubber shoes.
Such idea occurred to her since she saw on the coast of Kenya kids played with garbage. Old rubber boots replaced them both dolls and toy cars, and the situation in the sand castles.
Looking for enthusiastic kids play, Julie Church thought that these toys can become real, if you really want. Especially because debris scattered on the beach, prevents the turtles to get to the water. No sooner said than done. Within a few weeks NAIROBI (Kenya) opened its first shop on processing of old rubber shoes.
First, abandoned on a beach slippers collected by all the same kids. Then it was decided to involve their parents in the process. Today the factory employs more than 40 people who first washed the old shoes, then glued together and then purified again and only then begin to create from raw rubber toys and souvenirs.
In 2008, for Italian Fashion Week the company has created, a six-meter decorative giraffe. A fund WWF ordered Julie Church 1500 thousands of trinkets made from recycled shoes. After that, the company began to grow rapidly, providing jobs for local people, and souvenirs for tourists.
Sure rubber toys from Kenya to the collection of Ricrea, created from recycled materials, still far away, but Julie Church is not discouraged and says that the main thing – it’s cleaning the beach and the opportunity to feed the locals.