Underwear can be different. It can be soft and comfortable as those cashmere pants, which we mentioned before, a simple and unpretentious, or provocatively sexy – the perfect weapon of seduction. The last variety is most valued by both women and men. Of the many brands, specializing in an elegant underwear, the most notoriety earned British Agent Provocateur. Its name, it justifies by 100 percent. Don’t believe me – look fresh look-book. This time the provocation designers have surpassed themselves.

The brand was founded in 1994 by Joseph Corr? - son of legendary mom in punk fashion designer Vivienne Westwood. So shocking and provoking desire of designer literally in his blood. To develop the company and to design the first model, Joseph helped his, now ex-wife, Serena Rees.

In a new collection of lingerie Agent Provocateur Soiree felt “family” influence of the punk aesthetic. Instead of the sweet and the finest lace – treated skin, bold leopard prints, plenty of zip and chains. In look-book are presented and classic suites, “two”, and chic belt with expensive branded stockings, tight corsets and sexy open “body”. Effect of provocative lingerie photoshoot establishes corresponding ad somewhere on the edge of fashion aesthetics and frank eroticism.

Not even a single brand with a worldwide reputation not represented such a frank collection, designed well, almost for every day. Such audacity was typical just for provocateur Joseph Korre.