Rational-emotional interior of fashion clothing boutique of Eliseo brand

by 2cute
In Architecture & Interiors
— 7 Oct, 2011

Italian design studio Alberto Apostoli Studio made ??by the author of the new interior clothing boutique from the famous Italian brand Eliseo. The main task of the designers was to form a unique emotional environment for development-oriented communication strategy that relies on emotion.

Clothing boutique made in three areas: men, women and youth. The concept behind this brand-oriented project, based on a combination of creativity and rationality. The interior is evolving, thanks to sophisticated combinations of form, light, color and decoration.

Rationality is expressed in a concise chart rectangular racks, made of MDF, glass and metal, and creativity – in terms of elliptic elements located on the floor and ceilings. In combination with contrasting colors, these finishing materials flowing lines zoned space.

Important elements of emotional communication space with clients are included bright color, exquisite floral arrangements and lighting system showcases, walls and ceilings.

Designers use light-emitting diodes, vertical and horizontal light that is used as a spectacular cover surfaces, so that the room boutique are turned into sources of reflected light. Furniture and equipment were made to order, project designers Alberto Apostoli Studio.