Go into any pharmacy – and your eyes run away from an abundance of colorful boxes, cans and bottles on the shelves. Which one of them helps the headache, which will save us from pain in the abdomen, where there is a fever? It is very rare name of medicine are so to speak, to determine the sphere of influence of the drug. Ask the pharmacist – this is a way out. But the studio Pearlfisher devised another way to familiarize consumers with medications: design-project of revolutionary packages called Help Remedies.
Designers have adopted a fashionable now minimalist, and so the package doesnэt have anything extra – it briefly and clearly “speaks” to the buyer, how it will help with his problem. “I have a headache,” “I’m allergic,” “I have a stomach ache” or “I have a stuffy nose” – that is all that is written on the boxes. Without excess sentimentality.
Of course, on the surface of the package is written drug, its quantity and dosage form, whether pills, suppositories, tablets or powder. And Help Remedies is the revolutionary project: give the consumer only the information in an honest and informative packaging.
By the way, the benefits of packaging from Pearlfisher is still in the fact that it can be reused to fill the other pills that help from a box at a specified illness. It is known that Help Remedies soon gets on the shelves of New York pharmacies.