TV and movies about vampires today are at the peak of popularity, and the sympathy of the audience are entirely charming, sexy, generous and sensual magical beings in the image of which appear to us vampires. They fight against evil, protect people from their cruel brethren, and maintain the image of the good guys (and girls too) helps them donated blood for transfusion in the packets, stolen from a clinic. “Sviezias Kraujas (Fresh Blood)“, so called project of the Lithuanian advertising agency McCann Erickson Astos Dizainas, launched to the masses after the rebranding. Vampires have liked it.
“Fresh blood”, commonly referred to as the new, young, promising people that are replacing the previous generation, bringing a new fresh ideas, infecting everyone around with their energy and charging a positive. A project Sviezias Kraujas was confined to two events: the renewal of the collective in an advertising agency and top wine festival in France – “The new wine year”, which kicked off on November 17. That is why Astos Dizainas McCann Erickson decided to present its updated composition of “fresh blood” in the form of new wine Beaujolais nouveau packages for transfusion.
Conceptual packaging for the wine from start to finish is sustained to a certain style of plastic bags for blood transfusions. The labels even identify who donated his blood for the bright future of modern design – of course, is the new talented employees of advertising agency, which puts the company. To maintain the “blood” fresh, and wine Beaujolais nouveau – cold packs are packed in special containers filled with ice.
It is known that such an unusual wine packaging will not go to the shops, because is not for sale but for pr, and will be exclusively distributed as gifts to friends, partners and potential customers.