Who benefits from advertising? Of course, first of all to those who creating it, in the second place to those who ordered, well, somewhere further down the list are those for whom this advertising is oriented. However, childless people are not interested advertising strollers and diapers, pedestrians do not need information about promotions in the salon service, and retirees never use the information that the university offers such a new specialty. Therefore, to advertising has been most useful for the general population, the studio David Szabo Design developed a principally new system of billboards, which is called D-BEN-CH bench.
As you may remember our stopping systems often represent a huge advertising field – and a small bench. A transport waiting a long time, but it is hard to stand and uncomfortable… Innovative billboards BEN-D-CH bench is both an advertisement and a bench.
Built on the principle of tip-up seats in theaters, in expanded form BEN-D-CH bench looks like a poster, or the same lightbox with video advertising. But it is necessary only to omit the upper part of the design as useless billboard turned into a useful chair. Sit down, please! By the way, the designers intend to equip the bench billboard-specific motion sensor. So to find that person stands motionless in front of him for two or three seconds (while still being debated), BEN-D-CH bench will slowly take shape, becoming a self-chair for the weary traveler. But it is worth only man to move away to a distance of 70 cm, as the billboard again lies flat.
It is also expected that people will be able to upload their own videos on billboards and images via Bluetooth, but I think this is some ill-advised decision. In any case, BEN-D-CH yet is a conceptual project.