Inside many of the subway cars and conventional rail trains can be seen advertisements: they stuck to the walls or distributed in the form of leaflets to passengers. But the creators of the concept named Aurora offer to turn into a modern dynamic advertising medium outside of the train.
Already, the subway train in the various systems of the world are branded subway – decorated in the style of a company that paid for it. Korean retail chain Home Plus went into this matter further – they have turned the Seoul subway trains in virtual supermarkets, shopping where you can do with QR-codes. In the similar way and are the creators of the concept of trains future Aurora. After all, they suggest the development of transformation into a full train advertising medium, as it is visible to passengers and people in the line of sight of the railway.
The concept involves the installation of Aurora on the outside of trains LED screens. Moreover, these screens, if you look at them from inside the vehicle, they will be translucent, it is able to pass the sunlight, and through them you can admire the surrounding scenery. The above-mentioned LED screens will perform two functions: advertising and information. On the first point is clear – they can transmit static or dynamic image advertising. They will be visible both day and night, for everyone who are generally able to see the train Aurora.
But the second, the information will be relevant when the train arrives at the Aurora station and stands there. This time on the screens will display information about the route of the vehicle schedules, stations, maps, prices, availability, etc. In addition, the concept of trains future Aurora involves the creation of a modular system of passenger seats, in which the people themselves who are traveling within be able to create for themselves a comfortable space for the trip. That is, it will be possible to regulate the number of seats in a row, the presence or absence of a table, racks, screens and other amenities.