Athletic shoe manufacturers have long sought ways to design more features into their shoes. Gone are the days of the simple canvas shoe with a rubber sole. Their main goal was to modernize the structure, support and ergonomic shape to suit different sizes or feet, sports and running styles. Popular brands now branch out into a high-tech future with the inclusion of electronics in the shoes. Adidas, for example, created the Adizero F50, which can come with a miCoach insert to measure speed, distance and sprints during a football game. This practice has already garnered quite a bit of profit and is set to only grow more in the future.
Feeling on their backs the breath of their competitors, Adidas not only passes positions but continue to produce novelty after novelty. Their latest innovation is the Adizero f50 that has been classified as the first shoe with ‘brains’.
Built inside the sole boots is the microchip miCoach SPEEd_CELL that measures and records the performance speed when running, the growth rate per second and maximum every 5 seconds, the distance travelled, pace and the length.
Generally, this addition to the Adidas family is reminiscent of the technological form E39, another product type, that you can familiarize yourself with from our recent publications. The miCoach device is however not interested in the athletes’ physical condition such as the heart’s frequency contractions or pressure.
Adizero f50’s technical stuffing enables it to record the parameters required during exercise up to 7 hours in a row. The file can then be connected to a PC or on any other gadget for the user to share the statistics in a special supplement on Facebook. And thus will the athletes have the opportunity of comparing their training results with the qualified and professional runners like Leo Messi.
Adizero f50 weighs 165 grams making them the lightest football boots globally. This added advantage is as a result of the Sprint Skin material; a durable and super thin single ply synthetic. The novelty boasts the advanced form of spikes that provide an ideal grip on the ground. Agion, the anti-microbial coating, ‘cleans’ out the unpleasant odor after a long work out session.
The Adizero f50 will be on sale this November. A pair of boots costs approximately $277 to $324. The price is inclusive of a special connector for a computer or any other kind of gadget. Once the premier is done, Adidas plans to come up with an online video game, a soccer stimulator that you can play with using your own real fingers.
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